Concept cars are designed to get the media and potential buyers revved up about a company’s upcoming models, designs, performance offerings, and plans. They’re often also used as an exercise for car makers to show what’s possible and what they’re capable of.
Sometimes, however, the concept is much rosier than the reality. Splashy designs, hyper-performance, and futuristic tech can get watered-down and lost in the production process. A striking design that sets hearts racing can end in a lackluster final product, model line-up, or design language that’s destined for disappointment. Here are cool concepts that promised big but delivered small.
Power, presence and panache. Check out what could have been a 1000 hp Bentley beater from Cadillac!
2016 Buick Avista
The Buick Avista concept was a 400 horsepower, twin-turbo 2+2 coupe that debuted at the 2016 North American International Auto Show. It showed the world a side of Buick that had been missing since the 1950s, and the low-slung flowing design captivated imaginations. Could this be an America Aston-Martin? A beautiful grand touring coupe with state-of-the-art construction?
Sadly, no. Buick doubled down on questionable SUVs and bland sedans, with nothing from the Avista translating to any of Buick’s models. The chassis, GM’s Alpha platform, is common between the ATS-V Coupe and the Chevrolet Camaro but none of that fun went toward Buick.