Amazon

As Amazon has grown into a billion-dollar company, it’s logo has been so effective that it has stayed relatively the same. Everyone loves Amazon because it basically sells everything you can think of, which is why their logo that shows an arrow going from A to Z, is genius.

The logo was not always this clever. The first rendering of the Amazon logo that appeared in 1994 when Jeff Bezos founded the company and sold primarily books, would be unrecognizable to most. In 1998, they redesigned the logo to be closer to what we know today and expanded to books, music, and more. But finally, in 2000, they began to expand their products and introduced the logo with today’s hidden message. Car logos are some of the most recognizable, but this next one has two competing theories behind its message.