The Cast Isn’t Well-Compensated
Thom Beers is the producer of Ice Road Truckers as well as Deadliest Catch, As Men, and Storage Wars. To ensure that the cast of his shows remain true blue collar workers and not television stars, he doesn’t pay them all that much money.
In an article from the New York Times, Beers explained that he has the cast sign multi-year contracts, so they can’t demand wage increases even if the show becomes popular. In addition, he doesn’t offer high-paying endorsement deals — another way to make sure the cast doesn’t start driving sports cars instead of their trucks.