Dark Secrets The Gaming Industry Doesn’t Want You To Know

Paying For Ratings

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Commercial videos for games is a $3.8 billion industry. These ads reach millions of viewers annually, with the goal of persuading consumers to purchase their games. Today, gaming companies will go to extreme lengths to advertise and promote their games, even paying for positive reviews. There was an uproar when fans learned that the gaming company Machinima was giving bonuses to game creators to post positive videos of the upcoming Xbox One.

Furthermore, in 2016 Warner Bros. was discovered to be paying money to promote the game Middle Earth: Shadow of Mordor. Today, many companies now use disclaimers in their advertising to avoid any legal issues.

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