The Big 10: Seth Rogen Shares Some Facts To Celebrate The Anniversary Of Pineapple Express

Temporarily, The Film Had A Smoking Billboard

Photo Credit: @danielvassalli/Twitter/@Sethrogen/Twitter

Marketing for movies can require some serious creativity. In keeping with the theme of the stoner comedy, the film’s marketing department went above and beyond. They commissioned a billboard on Sunset Boulevard in Los Angeles.

The only problem was that it emitted smoke from a cannabis leaf, but people kept thinking it was on fire. Rogen tweeted that the fire department received numerous calls, and the sign was forced to be taken down. For people who are into what they were selling, Rogen’s dream of selling his product would come soon enough. Find out what that was shortly.